Lens is a non-profit project based in Lisbon that promotes the work of lens-based artists and researchers through a residency program. Each selected participant will receive a production grant. We were awarded the task of creating a new unifying design. We kept simplicity at a near point and developed a logo that incorporates the lens concept in the lettering. A mechanical lens is a replica of a human lens and cornea. We looked into that and recognized it as an effective means of conveying the notion that a lens is in essence a way to have a unique vision.
All photos © Carolina Lino